When the already planned launch of the new attraction “skyfall” fell right into the Covid-19 crisis, we faced a big challenge: How can we persuade people to buy (anyhow)? As visuals, there were only high-resolution pictures and some mobile phone videos.
A retargeting funnel of cross-media videos on social media created measuable success of sales on the new attraction. After months of lockdown more than apparent: Emotional images and a good strategy are the path of success.
The setup: Good storytelling, messaging on point and a smart plan for the ads. To reach the goal of at least contacts of new clients, we installed a retargeting funnel based on video views.
