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How flooding a timeline can pay off well – a best practice examination on French MEP Jean-Luc Mélanchon.

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Jean-Luc Mélanchon floods timeline

Welcome to the everyday-life-challenge of a social media manager: You or your boss was in a veery long interview (let us say: 2 hours 41 minutes 21 seconds) and people are supposed to grasp ALL of it. Here is how Jean-Luc Mélenchon (@JLMelanchon) solved the problem and that way boost rocketed his way up to the top 1 of used hashtags.

Okay to be honest – he is on top of the hashtags because of his issuing 45 tweets. But still, the effort needs to be made. And in this case, he did it just exactly as it should be: According to the medium Twitter, the opinions have been extracted in bits and pieces so people can digest them as such and like, retweet and comment on it. Even more: When clicking on the video link, the user jumps to the proper second in the video. Yes, he did post the video more than 40 times. But the effort to make the information eligible shows some understanding of how politics can be made accessible to users. The result speaks for itself: 577 hearts („Likes“) and 302 people are talking about it.

Weyrich Marcel

Weyrich Marcel

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